In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
Realtors: Should You Push Your Listings on Facebook and Twitter?
Are twitter and facebook the best places to push out your listings? If all I ever did was talk about my travels around the world, people would shut their ears, roll their eyes, and walk away. If people can’t identify with what you are doing they tend to filter it out. The same goes for listings on facebook and twitter. I’ve noticed one local brokerage puts out listings only on twitter, and they do it…
Question: Who Wears The Pants in The Home Shopping Process? Answer: The Buyer!
I’ve been shopping some builder websites for an international project I’m working on. Perhaps I’ll finally be able to combine both my love of travel and my love of selling houses, but more to come on that later. It amazes me how much money is obviously put into some of these websites, yet they aren’t getting their money back out. So far I’m on 72 hours out, and no follow up off of 3 different…
Buyer’s Market Misconception
Here is the gist of a current phone conversation I had with a potential buyer exhibiting a total lack of understanding as to what the term buyer’s market really means. The phone rings on an evening after 9:00 pm. Me: “Thank you for calling our builder today, my name is Leah, how may I help you?” Caller: “I’m looking at your community online and I want a 1 story house.”Me: “Great, we do have homes…
Insomnia Plus Creativity Lights a Viral Spark
Sometimes insomnia can be a good thing. Many creative people are up in the wee hours of the morning working on projects and ideas. lately I’ve had so many ideas and projects floating around my head, I find it hard to sleep. Recently one of my mentors sent me a twitter DM saying, “You do not sleep because you are full of ideas that have feet attached to them.” So it was no surprise that…