The Handoff Should Feel Like a Warm Introduction, Not a Witness Protection Transfer

In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.”   That is a handoff.   Not:…

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It Takes A Village: To Put Together A Fundraiser

August 15, 2010

It Takes a Village. I’m putting together a local charity fundraiser for Habitat for Humanity and Natchel Blues Network and it really does take a whole village to put together the event. While I’m planning this “alone” I’m not really alone in the world of Social Media. Now I know many people think Social Media is the miracle fix for just about everything. You’re throwing an event? Put it out on Social Media and people…

From the Archives: 5 Twitter Duh’s and No Brainers….

August 10, 2010

Since it’s a hectic month of planning for the Blue Gypsy Bluesfest and I’m sure there’s lots that I can tell you about that and it’s connection with social media moving it forward, right now….I’m pulling some oldies but goodies from the archives. Here are just a few things to think about as you get up to speed with your twitter account. 1) If you have multiple twitter accounts (And I mean like 3,4 or…

How To Use A Facebook Personal Page For Your Business

July 31, 2010

I know all the experts, gurus, and Social Media Ninja’s are going crazy over the headline of this post. I can hear them yelling at me and I’m sitting in a quit room writing this. Haven’t we yet learned that all the definitive statements about Social Media are wrong? The only reason people write rules is so they can be expertly teaching their rules and by creating a wrong way to do something they create…

Social Media: Building Community or Building a Nation

July 26, 2010

Build your “Nation” one brick at a time. Take a page from my personal trainer when it comes to building community and Social Media. Sometimes there is an important element missing in many Social Media campaigns. The “Social.” Many people out there using twitter, facebook and the like are not building a nation, much less a community, they are pushing out their message. From time to time I’m sure we are all guilty of informing…

The Power Of Positive Thinking: How Are You Going To Use It

July 23, 2010

If you knew you couldn’t fail, what is one thing you’d like to do in your life? The power of positive thinking and positive energy is a real element in the universe. I truly believe this. I’ve climbed mountains with this energy, I’ve jumped out of planes with this energy, and sailed around the Caribbean with this energy. These are just a few of the many achievements I’ve attained by implementing this method of positive…

Grassroots Efforts: Cold Calling Under Rated Along With Other Outbound Marketing

July 20, 2010

I know, you are all cringing right now. Yuck I hate it when someone calls me unsolicited and asks me to do something, pay something, buy something, or well…something! You hear so much about inbound marketing these days, is outbound marketing dead? Just one aspect of outbound marketing is cold calling. These days it seems that people are not only against cold calls, but they are into scheduling their phone calls as well. It is…