The Handoff Should Feel Like a Warm Introduction, Not a Witness Protection Transfer

In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.”   That is a handoff.   Not:…

Truth about Facebook and World Travel: Change is Difficult

October 27, 2009

Sometimes getting used to a new facebook layout is like changing countries while traveling. Right now, since facebook just did another switch-a-roo there’s been lots of moaning and groaning, and tips on how to “make it like it was.” I too am guilty of that, when it first changed I knew something wasn’t quite write, and I posted a status update grumbling. Face it, nobody likes change. Even traveling around the world, by its very…

Cross Marketing and Social Media: Two Peas in a Pod

October 26, 2009

Cross marketing and Social Media just go together like peanut butter and chocolate… I work for a local builder who buys local, hires local, lives local and stays local. I also do all the social media for the builder. Lately I’ve been on a quest to promote local businesses. It just makes sense. If you employ the 80-20 rule when using social media, you really only want to be talking about yourself 20% of the…

Can’t We All Get Along: I Think People Have Lost Their Minds

October 17, 2009

The current economy seems to have given people permission to lose all common sense. Especially in the realm of New Homes Sales. Apparently as long as you site “The economy” and the current state of the housing industry, you should be able to do anything you like. New rules seem to dictate that you should be able to ask new homes sales agents to show you property at all hours of the day or night…

Youtube Reality Check: No Limits, Watch Nick Vujicic

October 15, 2009

Youtube is crowded with entertaining mindless videos of cats caught on ceiling fans, manatees bumping into aquarium glass, and giant slides that will land you in a kiddie pool of water…but every once in a while you come across a gem that brings tears to your eyes and teaches you real life lessons. This is why social media can have such an amazing impact on our lives. I used to teach kids team building, leadership…

Are Jobs in Sailing And Real Estate Both 24 Hours A Day?

October 8, 2009

Why is it so difficult at times for buyer’s agents and new home sales agents to get on the same page? We all share a common goal, to help someone find their dream home. Doesn’t that makes us on the same team? Yet at times it’s like we are in two completely different professions. As an Online Sales Consultant for a new homes builder I deal with many different people all over the world on…

Facebook Vacation Tip: Diving in the Turks and Caicos

October 4, 2009

New Media and incredible vacations… I never would have thought they’d have much in common until recently. When the Aggressor Fleet hit 1000 fans on facebook they offered a special $1000 trip on the Turks and Caicos Aggressor. For a diver, a trip on any of Aggressor’s 12 luxury liveaboard dive boats is probably on the short list of trips we’d love to take. So when they offered an amazing deal of more than 50%…