In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
Attitude of Gratitude: TweetsGiving Tonight! Gordon Biersch, Town Center VB
Tweetsgiving is tonight! November 24th at Gordon Biersch in Virginia Beach. The planning and execution have been a marvel of modern social media, and elbow grease. When Sonya Schweitzer the “Boss Chick” at Wave Marketing (@socialsonya) came to me and told me that she wanted to plan a TweetsGiving event in Virginia Beach to benefit a great charity, Epic Change. I said, “Count me in!” We also teamed up with local event planner, Karen Clements…
To Friend or Not To Friend: All Part of Personal and Professional Brand and Reputation Management
Social Media is a great way to network, create your brand, interact with a community, and through genuine shared interests and interactions perhaps reach a client base. Or at the very least, create an environment where people want to talk about you in a positive light and refer you, your product, or your business to their friends. Isn’t that the gist of it? Well, sometimes I find myself wondering, am I branding myself, my company,…
TweetsGiving a Social Media Charity Event: What Top Ten Things Are You Grateful For?
Who would have thought that when I started my exploration of social media, it would become an addiction. But I’ve begun to realize the powerful way you can help promote change through the use of these social outlets. Most recently I’ve encountered a great way to pay it forward. Now I find myself, through social media avenues, helping to co-ordinate TweetsGiving Virginia Beach, a charity event with some great folks I’ve met through social networking.…
Social Media Suicide May Only Be A Mouse Click Away:Think Before You Tweet
I just read a great blog post by Sara Meany of Comet Branding, 7 Surefire Ways to Sabotage Your Professional Brand in Social Media. For the most part I think these are 7 very solid points about professional branding. When you have a social presence out in the online stream of information, both your own personal presence as well as your company’s brand, you have a certain responsibility to think before you talk (Write, blog,…
I’ve Known Beaches….But Social Media By The Beach?
I’ve known beaches…But I never knew social media and the beach went together until recently. And never did I think I’d be involved in planning a social media event at the beach! As a dive instructor and sailboat captain for 7 years I’ve known my share of beaches. I’ve done Tai Chi by the sea, and soaked in the ancient aura of the exotic tropical spice island of Zanzibar. I lived on the beach in…